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Duroflex Film

Project type

Film

Date

February 2026

To launch their new 'designed to de-stress' positioning and their new product, Airboost, which provides optimal back support to prep you for the next day, Duroflex wanted to release an ad film featuring Virat Kohli.

Tapping into the popular folklore of Vikram and Betal, we portrayed the main characters as Vikram, each carrying the ghostly weight of their work on their backs that finally lifts the moment they lie down on the mattress.

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